- Recent events in Pakistani media reflect in the ratings received in the first half of Ramzan
- ARY, Express and Geo fight neck to neck for the maximum TRP!
Last year, the Ramadan television ratings in Pakistan were totally dominated by Geo TV, primarily because of Amir Liaquat’s Ramadan transmissions. However, since then the highly polarizing television host left the Geo Network along with Geo TV’s latest debacles with PEMRA and ISI bringing bad name to the channel has cost both the parties heavily. As a result, this year Geo or Amir Liaquat are able to score the top spot in the television ratings war.
The consequent gap left in the market has been filled by ARY Digital who took full advantage of the situation by getting a head start. In the first half of this year’s Ramadan, ARY digital tops the rankings. Apparently, the TV programme, “Jeeto Pakistan” surfaced as the new favorite TV show of Pakistani audience, particularly females. With 1285 GRPs, ARY digital became the most watched channel in the first 15 days of Ramadan.
ARY digital’s closest competitor has been Express Entertainment with 1230 GRPs. Apparently, the reason for this has been former Geo TV’s anchor Amir Liaquat Hussain’s show, “Pakistan Ramadan” which has retained a chunk of the audience for Express Entertainment. However, none of the old charm remains in his transmissions and Express Entertainment might find it very difficult to attain the top spot. However, the good news for the 2 aforementioned Tv channels is that it is a two-horse race as the third ranked channel, HUM Tv is well behind with 585 GRPs.
What remains to be seen is how long this sustainability shown by ARY is going to last. Next year Ramzan battle does not seem to simmer down with the rumors of Geo coming up with strategies to regain its spot while highly expected tough competition from upcoming BOL TV is also expected.
Pakistan Media Insider 