Rumor has it that BOL media group is rallying for a platform for all the media entities in Pakistan including television and broadcast entities, production houses, advertising agencies, media buyers and the prominent representatives of the civil society to gather on a common platform named, BROADCASTERS ASSOCIATION OF PAKISTAN (BAP).
As per our sources, through this platform of BAP, the aim is to safeguard the interests of Broadcasters whilebringing the civil society in the loop as well through public representation. Along with BOL, many other organizations and advertising agencies have already jumped up the BAP bandwagon with the announcement shortly to be followed after its own announcement of foundation. Along with them many prominent members of civil society have also assumed the membership. Not only does this inclusion gives the representation to these previously neglected sectors, but also is a commendable step towards having a united media industry in terms of a coherent & unbiased direction.
The question arises why BAP when PBA is already there? To be honest, PBA has yet to assume its role actively as a true association for broadcasters even 9 years after its formation. The association has become nothing but a hierarchal mess decked with lobbyism and biasness within the certain members. With no representation of civil society or the social observers, the association has alienated an important aspect of the whole media consumption cycle. BAP- along with media organizations, advertising agencies and media buyers, has included the civil society and another important aspect of the media distribution in Pakistan, the Cable Operators!
While the Pakistani media is comparatively a newbie industry with almost no platform for media houses and its main stakeholders i.e. advertisers as well as the civil society – without whom media cannot survive or thrive. Pakistan Broadcasters Association have been around for nearly a decade now yet the claims of being the one common platform with an unbiased and clear vision was nowhere to be seen in actuality. Now with the advent of BAP (Broadcasters Association of Pakistan), the dated PBA seems to get a rude awakening for the laidback behavior and lack of a broader vision. Is this the dawn of much talked about “media revolution” in Pakistan – it is yet to be seen.