Kamran Khan, Talat Hussain, Shahzeb Khanzada, Jasmine Manzoor among the names billed to be the part of BOL Network.
Top Management and Technical Staff of other Media Houses also rumoured to make the move.
Summer is not over yet in Pakistan but the Big Birds of Pakistani Media have already started the migration to warmer and greener pastures. With the advent of Bol Network in the Pakistani Media, a shock wave has been created, ripple effects of which can be seen throughout the media scene in Pakistan. From Newscasters & leading Anchorpersons to the top management of all leading media groups of Pakistan have allegedly signed on to become the part of , what Bol TV terms as, “The Media Revolution” in Pakistan.
As per the latest buzz in the media circles, many big names in Pakistani Television and Print industry, including Geo Network’s pioneer anchorperson Kamran Khan as well as previously associated anchorperson Sana Bucha, Express News’ Shahzeb Khanzada, Director (News) Dawn News Zahid Mazhar and Samaa TV’s previously headlining anchor Jasmine Manzoor, are billed to be the part of the upcoming Bol Network. The resignation by Express News’ senior anchorperson Talat Hussain is also reported to be a step towards joining the same group. Many renowned newscasters such as Ayesha Bukhsh and Junaid Ahmed have also been approached reportedly.
Other than the on-camera professionals, the top management and technical staff are also said to be making the move to BOL; with MD Geo Network, Azhar Abbas resigning from GEO network already rumored to already have joined BOL TV.
While few consider this pool of powerful media personalities at one platform a red flag for all other media houses who would have to face a tough competition from a newcomer in the race for ratings and ultimately, advertisement revenue; many journalists and media personalities consider the start of BOL TV a change, that will provide good working conditions and employment opportunities for the present and upcoming media professionals. Along with it, a new media house with a pool of experienced media professionals might put an end to the tyranny created by a few media houses and will prove to be a step towards developing a more mature and responsible Pakistani media. Only the time will unfold if the claimed media revolution will do its bidding or not.