Is PBA (the Pakistan Broadcasters Association) about to get a whipping from the “BAP” of Pakistani Media?

Rumor has it that BOL media group is rallying for a platform for all the media entities in Pakistan including television and broadcast entities, production houses, advertising agencies, media buyers and the prominent representatives of the civil society to gather on a common platform named, BROADCASTERS ASSOCIATION OF PAKISTAN (BAP).

As per our sources, through this platform of BAP, the aim is to safeguard the interests of Broadcasters whilebringing the civil society in the loop as well through public representation. Along with BOL, many other organizations and advertising agencies have already jumped up the BAP bandwagon with the announcement shortly to be followed after its own announcement of foundation. Along with them many prominent members of civil society have also assumed the membership. Not only does this inclusion gives the representation to these previously neglected sectors, but also is a commendable step towards having a united media industry in terms of a coherent & unbiased direction.

The question arises why BAP when PBA is already there? To be honest, PBA has yet to assume its role actively as a true association for broadcasters even 9 years after its formation. The association has become nothing but a hierarchal mess decked with lobbyism and biasness within the certain members. With no representation of civil society or the social observers, the association has alienated an important aspect of the whole media consumption cycle. BAP- along with media organizations, advertising agencies and media buyers, has included the civil society and another important aspect of the media distribution in Pakistan, the Cable Operators!

While the Pakistani media is comparatively a newbie industry with almost no platform for media houses and its main stakeholders i.e. advertisers as well as the civil society – without whom media cannot survive or thrive. Pakistan Broadcasters Association have been around for nearly a decade now yet the claims of being the one common platform with an unbiased and clear vision was nowhere to be seen in actuality. Now with the advent of BAP (Broadcasters Association of Pakistan), the dated PBA seems to get a rude awakening for the laidback behavior and lack of a broader vision. Is this the dawn of much talked about “media revolution” in Pakistan – it is yet to be seen.

Advertisements

Express Media Group for Sale?

  • Present Owners, Lakson Group want an out from their media venture, Express
  • Will the prospective buyers be from “Another Pakistani Media Group” or will the group be sold to foreign investors?

Amidst various developments in Pakistani media scene, another story that is generating a lot of buzz is of the star-crossed future of Express Media Group, which is reportedly up for sale.

As per the reports Express Media Group, not satisfied with the outcome of their media venture along with the legal and security threats it brought to the ones involved, were looking for potential buyers for a longtime. Express was able to gain more eyeballs and better ratings due to its much talked- about Ramadan transmission due to the inclusion of Dr. Aamir Liaquat Hussain, who brought his loyal fan base among the masses towards the channel.But since after Ramadan transmission, Express Entertainment and Express News both have reportedly noticed major slip in their day-to-day ratings which lead to the owners deciding to sell the channel while the reported ratings are still gold.

The prospective buyers are reported to have meetings with high officials of Lakson Group in UAE, where reportedly two Pakistani media groups, another Arab media group and a UAE-based equity firm have shown interest in bidding for the merger/acquisition. Although this might be a step for a better for Express Media group but not so much for its employees as with all acquisitions, come the downsizing and layoffs. While media is a booming choice of profession in Pakistan currently, layoffs from a media group like Express might stir up a consequent bout of jobless employees in the Pakistani job market.

Time will unveil who the future owners of Express Media will be, but this development in the Pakistani media scene raises the questions in the mind of many about the future of media in Pakistan with the old dogs biting the dust and the newcomers ready to fill the vacuum.