Has Mubasher Lucman initiated the much needed media accountability through his latest publication?
We live in Pakistan, the land of the pure, or so it used to be before a mix of power-hungry politicians and the questionable ethics of the Pakistani media devoured it. From the role of simply reporting the news, the media has empowered itself to a self-proclaimed watchdog of all the controversial issues of Pakistan.
Some would say that this helps Pakistan in some ways, i.e. keeping people vigilant as well aware of the prevailing problems in the society. However, turning it into an obsession and over-doing this role can be problematic, and some would take this interference as irksome.
Among all this chaos, let’s shine a light on one voice of reason; Mubasher Lucman. With the advent of his program “Khara Sach”. He took a bold step to highlight the issues prevalent in his own ranks; the media industry of Pakistan. Mubasher Lucman has highlighted many key issues in Pakistan and he has sought to investigate the roots of these problems and how they could be rectified.
Similarly, the book which he has launched recently, entitled “Khara Sach (Baba Jee k naam)” identifies many of the same issues (and is an excellent read by the way). This book is a first of its kind being a media investigative report about the Pakistan media, including Geo Network and its owners, namely Mir Shakeel ur Rahman (the renowned Babajee) & Mir Ibrahim and their own book of dark deeds and under the table deals.
There is a fine line between investigative journalism and making unfounded accusations for personal benefits. Mubasher Lucman’s actions would be classified as the former, as they have been backed by evidence. Whereas, some figures in the media industry fall regrettably, in the latter.
A media outfit should concentrate on reporting the news, highlight the wrong doings in the society but it should not forget to look on their own reflection while doing so. It is no doubt the responsibility of PEMRA (Pakistan Electronic Media Regulatory Authority) to regulate and control the actions of media channels. So far, it has shirked that responsibility. If the media industry of Pakistan is to operate successfully, PEMRA must assert the required authority and take action on the facts highlighted through proper unbiased investigation of these media pariahs.