Geo News is Back On Air – Will it be business as usual??

  • How soon will Geo roll out its vendetta in motion against Army and ISI once again?

  • Who will be the next target of Geo’s media atrocity – PEMRA? Supreme Court? Government of Pakistan and PML(N)?

Pakistani Media Scenario is no less than a warzone since last few months, with Media mafias being exposed like Mir Shakil ur Rahman (Geo and Jang Group) with their underlying agendas against Pakistan Army and ISI under the cover of a media house uncovered. Geo Group further faced a major backlash regarding an alleged attempt of blasphemy on a morning show, which resulted in further backlash from public and PEMRA alike resulting in a 15 days nationwide ban on Geo News and severe hatred for the GEO and Jang group among the masses.

This provided competitors like Express News, ARY News and Dunya the golden opportunity to capture the market. But somehow,these channels failed to do so, mainly the reason being the lack of resources and quality programming that could not get the attention of the audience in that way to watch their channel.

All the media pundits who have observed Mir Shakil ur Rahman’s longstanding use of media as a mafia have predicted that he will not rest until he get his vendetta in motion against Army and ISI once again after Operation Zarb-e-Azb settles. Who knows what may be next in Geo agenda after Army and PTI – PEMRA? Supreme Court? Government of Pakistan and PML(N)?

The current situation in Pakistani media all the more calls for a player that can stand against Geo TV’s incessant revengenda against those who have ousted them for what they really are – blackmailers under the cover of media moguls! There is a gap to be filled by a voice that will not only supersede Geo in terms of financial muscle but also the quality of programming and neutrality of its agenda. None of the present players in the market has risen up to the occasion.Most of them falling short due to their comparatively limited resources and low professionalism. Geo still thrives on the prowess of its widespread reach.However, the newcomer Bol TV network, with its claim to be “Pakistan’s imminent Number 1 media enterprise” and the market abuzz with big names in Pakistani media making the move to Bol, seems to be someone who will take on Geo TV’s tyranny by coming with a plan, HR driven policies, robust systems, state of the art infrastructure and a claim to have an independent editorial board. BOL claims to bring a technological and professional revolution in Pakistani media, which is expected to throttle the reach on its launch beyond the level attained by Geo even after decades in business. With the launch of BOL it cannot be business as usual for GEO. One thing we can be sure of is that the upcoming few months will be the one to decide the fate of Pakistani media in coming years!

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